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How to use 4C's for Mental, Emotional & Financial Success

The 4 Ways to Make Money in 2022

Learn about the 4 ways to make money as described in The Cashflow Quadrant by renowned finance educator Robert Kiyosaki. Today more than ever before it is vital to diversify your income sources and develop leveraged income to build inter-generational wealth. Learn how to do this in this video

 

Hello, and welcome to today’s video, the 4 ways to make money in 2022. Number one is you as the EMPLOYEE. The second is you are SELF-EMPLOYED. The third is you are a BUSINESS OWNER. Number 4 is You are an Investor.

 

Now you may be more than one category of course.

Refer to Robert Kiyosaki – The Cashflow Quadrant and www.richdad.com for more details.

In this video I will be explaining the pro’s and cons of each of these 4 roles so you can evaluate where you are right now according to these 4 cashflow categories and hopefully my conversation will spark some ideas of changes you can start making.

Now this cashflow model was first introduced some 3 – 4 decades ago now by finance educator Robert Kiyosaki. I recommend you get hold of his books Rich Dad Poor Dad and Cashflow Quadrant to educate yourself further about the best ways to make money so you can create the lifestyle you want and not spend all your days working trying to make ends meet and then get to your last breath and wish you had done things differently.

2022 is definitely time to not have all your eggs in one single basket.

As the saying goes –  if you keep doing the same things you will continue to get the same results.

And as Einstein famously said – “If you keep doing the same things and expect different results – this is the definition of insanity!

From my experience changing the way I make money, diversifying my income by building additional income streams is one of the smartest decisions I made back in my 20’s.

And that decision is a big reason I am today retired from corporate career and have time, money and resources to build my passion business here.

I am here today to help you do the same…..at what ever age you are right now.

When is the best time to plant a tree? 20 years ago. When is the next best time? Today!

And do stay with me till the end as I do have a special gift for you.

The question is: do you have issues when it comes to money? Today I am continuing to talk directly to you about the elephant in the room, the elephant I see for many women entrepreneurs, business owners, executive professionals who are wanting to earn the first or the next 100k plus this year. This is the 3rd video in a 3 part series on “Money Mindset” for Entrepreneurs to knock that elephant out of the way and face our money issues, our scarcity beliefs, our “stuckness” on old out-dated beliefs and actions.

What are the biggest roadblocks I see today? Many entrepreneurs and business owners are stuck and frustrated because they have lumpy inconsistent sales, they lose way too much time and money going down rabbit holes, chasing shiny objects, trying to do it all manually and alone not having the right systems and processes required to urn a sustainable business.

I know I’ve been there, and I have also found solutions so stay with me, I can help you.

So let’s get into it.

The first category of the Cashflow Quadrant, of the 4 ways we can make money is

Employee – this is us when we have a job – a boss and a regular paycheck. We are trading our time for money. Our cashflow depends on our personal active work. 95% of the workforce make money this way.

The upside here is that you get a regular paycheck – whether you produce results or not quite often at least for awhile so it can feel quite secure. The reality though is that your boss can get rid of you at any time. And the second thing is that if you dont turn up you dont get paid. And the 3rd downside is that your boss decides how much you earn – so their is a ceiling to your earning potential. The 4th thing that is showing up in many research studies is that the majority of employees in the workforce do not get meaning and purpose in their roles – and they are voting with their feet and leaving those roles because they want to achieve more meaning and purpose through their work.

The second category is that of being SELF-EMPLOYED – THIS MEANS YOU OWN A JOB.

THINK OF coaches, consultant, perhaps a specialist practitioner like lawyers, doctors, accountants, builders etc,

You are still trading your time for money – and if something happens to your hands for instance for builders or surgeons, you cannot work and you lose your income.

So whilst you have greater earning potential because you set your own rates, you are limited by how many hours per day you can work when you are self-employed. And what happens when you go on holiday? Your income stops when you stop. YOu still do not have any leveraged income when you are self-employed.

These 2 categories – the EMPLOYEE and the SELF-EMPLOYED make up 95% of the working population. We have been trained and conditioned into these roles – as this is the way our parents, grand parents and fore-fathers before them all made money.

And yet the biggest risk with this choice of career is that it provides no LEVERAGE – by this i mean – the risk is all on us as the income generator – when we stop working our income stops. So this creates a huge dependency – OURSELVES.

This right hand side of the quadrant offers us some alternate routes that overcome this gap and give us the potential to leverage our time and skills and create leveraged and residual income. This is where the wealth creation opportunities sit.

The third category is the Business Owner.

As a business owner you have employees working for you so your income is not fully dependant purely on your time. Its the employees making money for you in your business.

As a successful business owner you OWN A SYSTEM

Successful business owners have more potential to create wealth than employees or self-employed solopreneurs.

The 4th quadrant is where the leverage and residual income potential sit.

Here you OWN INVESTMENTS.

Your income does not depend on you turning up to work.

Your money works for you.

Your money makes more money for you  – this is leverage. This is residual income. This is what creates life-changeing generational wealth.

These investments might be owning profitable businesses, or property or shares or now the new world of Cryptocurrency. Or maybe you have built a thriving community, your own network of loyal product users and associates who are also growing their distribution business within your organisation.

This 4th quadrant, the Investor category is the only category that really gives you time freedom!

ANd isn’t that what many of us crave? The freedom to choose what you do whenever you want to do it. And not have to check your bank balance every time you want to buy something! Imagine what that would feel like!

It is this right hand side of the quadrant where true wealth, life changing wealth, generational wealth can be created – indeed 95% of the wealth creation in the world is created by either business owners and/or investors.

I am showing you here the difference between linear income and leveraged and residual income.

Now this is a quick overview of the choices we have in how we make money.

As I said at the beginning of this video – I have a gift for you.

If you are keen to learn more about how I work with business owners and corporate executives in our Sales Accelerator Formula program that is designed to put these money making strategies to work for you, Here’s the next step for you. Click on the link below. Book your free sales accelerator call with me or one of my team. Here is the link https://calendly.com/zedaxisexecutivecoaching

And if you would like to know how we help you, and you’re serious about changing your income results this year, and start making that first or next six figure income or your next six figure income, Doing this work with a skilled coach will get you to your goals much faster than trying to figure it all out on your own. And that’s indeed while we do the strategy call 30 minute call with me or one of my team. The link is here https://calendly.com/zedaxisexecutivecoaching Book yourself in and in just 30 minutes, we will get clear on what is holding you back. And we’ll map out a crystal clear step by step strategy that you can follow to achieve your revenue goals this year with commitment with clarity and with confidence in these next 90 to 120 days. And we also will decide if we’re a good fit to work together in our Sales Accelerator Formula program.

So if this sounds like you absolutely go ahead and book the link here https://calendly.com/zedaxisexecutivecoaching for your free strategy call. I would love to meet you to hear about your business. I’d love to also hear what has helped you today to understand a little bit more about why you are where you are in your business.

So if you’d like to explore how all this works, go ahead and book that strategy call and I look forward to meeting you and hearing about you and your business.

So that brings us to the end of this video today. If you have got value, if your curiosity is sparked, if you’re going to apply something you have heard here, let me know in the comments below.

Do click the Like button and the Subscribe button and the Notifications Bell and share this video with a friend who will also benefit.

This YouTube channel is all about helping women entrepreneurs, business owners and corporate executives who are ready right now to start earning their first or next $100K through their business or their work. Depending where you start your goal might be $100K this year or it may well be $100K this month! Whichever camp you are in – if you are serious and ready to do things differently this year and some money into earning more money in these next 12 months – then this channel is for you.

I create videos and blogs with tips and strategies on business mindset and coaching tools, specifically to help us improve and increase our income-producing skills so we can get the results we want doing what we love and create a dream lifestyle as we do it.

And, again, the link is in the notes below to book that strategy call and I really do hope for your sake that I get to meet you on that call. Thanks again for watching, and I look forward to seeing you in the next video.

Resources

The 3 C's to Money Mindset Success

Let’s call out the elephant in the room for many business owners, entrepreneurs and executives. What is the truth about money in your business? In this video I give you the top 3 things that financially successful business owners do to reach and exceed their money goals.

This is vital preparation to do when you are setting your intentions for the year, your financial goals and plans. Start by doing these 5 things:

  1. Decide on the income goals

  2. Name the attitudes you are cultivating to be the leader

  3. Choose the beliefs that will support you

  4. Name and commit to the standards you will keep to achieve that goal

  5. Name and commit to the expectations you have of others

Hello, and welcome to today’s video, the three C’s to make more money. 

  1. Commitment
  2. Clarity
  3. Confidence

00:48

The question is: do you have issues when it comes to money? Today I am continuing to talk directly to you about the elephant in the room, the elephant I see for many women entrepreneurs, business owners, executive professionals who are wanting to earn the first or the next 100k plus this year.

01:17

So, before we get started, do hit the subscribe button and the notifications bell so you will be notified when I next post the next video. And do watch this video right to the end because I have a special bonus gift for you to get you moving right away. When we have that heart to heart, talk that honest heart to heart talk with ourselves, look at our business results. Look at the bank account. Look at the sales pipeline. Let’s get real. What do you actually see? And how do you feel about how much you want to be earning this year against how much you’re actually earning this year. And what’s actually sitting in that bank account.

02:11

This YouTube channel is all about helping women entrepreneurs, business owners and corporate executives who wanting to uplevel their side hustle business with tips and strategies on business mindset and coaching tools, specifically to help us improve and increase our ability to perform and get the results we want doing what we love and creating a lifestyle as we do it. What are those strategies that are working right now to accelerate lead generation sales growth? How do we get that first or next $100K without the frustration of lumpy inconsistent sales, lost time and money going down rabbit holes, chasing shiny objects, trying to do it all manually all by ourselves quite often when we start out without having or knowing which systems and processes we actually really need. I know I’ve been there, stay with me, I can help.

03:25

Over the course of three decades in my corporate career in male dominated, high stress high tech sales roles, and now the last six and seven years is as an executive coach working with executives with business owners and entrepreneurs and investing hundreds of 1000s of dollars literally in my education in courses and coaches. I am here I am on a mission to save you a ton of money and a ton of time to help you with shortcuts to start your learning and putting your learning into action so you can get the right money mindset, the right business tools, and actually start making the kind of money you want to make, doing what you love. It’s one thing to do what you love being an expert in your field when someone else is paying you for that. It’s quite another to turn that knowledge and expertise into your own business, into a business that makes money consistently and sustainably. And it brings joy as well as profit to you and the community you serve. So what does it really take to be financially successful as an entrepreneur? And how do you actually accelerate the learning process to start earning those revenues? Selling your high ticket high value programs, courses projects.

05:04

There is more to business success than mindset. But without a strong, steady mindset about your earning capacity, and finances, you will struggle to make money with no matter whether you’ve been in business for three months or 30 years. So today I’m talking about the three core things you must have in place. What are these magical three C’s to make those six and seven figures? What are those three C’s that the successful six and seven figure earners have and demonstrate that helps them get those results?

05:45

 After coaching hundreds of clients now, and looking at what it is that those big income earners have, these are the three elements, all of the six figure and seven figure earners that I know demonstrate these three C’s in spades. So even if you dismiss the results of my clients, you would be hard pressed to find any highly successful high performing female entrepreneur or corporate executive, anywhere in business in any field who does not demonstrate these three C’s.

06:27

Number one C is Commitment. You have to be absolutely 100% committed to doing what it takes right now to reach your revenue goals so you can earn those six and seven figures a year. But 90% of people either don’t take enough of the right income producing actions consistently enough, or they quit too early along the way. And there’s going to be setbacks, there’s going to be frustrations, there’s going to be times when it does feel hard. But success in business in your own business requires us to struggle. This is simply a non negotiable, I’m afraid. But there are easier ways to get through it. And this is also why building your own business, trying to be self generating in terms of making your own money doing what you love, takes courage and endurance. It’s definitely a marathon, not a sprint. I have seen way too many passionate business owners say that they want it. And they claim that they’re serious. And there’s countless others who talk about their big plans to earn the $100k plus per year. But in reality, only a small fraction of us actually have the commitment and stay committed long enough to make it happen and see things through. That’s just how life is. But you can make sure that you are one of those who makes it by staying in the game.

08:22

So what’s number two, so the first C’s commitment.

08:25

The second C is Clarity. And this is the one that rings loud and clear through every successful six and seven figure earner I know. This is the Clarity that refers to where you want to go, and how you’re going to get there. This is what it takes to get results. Think of it like a roadmap or a recipe or a game plan or a blueprint, whichever word or metaphor you relate to.

09:02

So step number one is to create ate the roadmap.

09:09

And step number two is to take the steps along that road. And this is why you need an easy to follow plan if you want to get from point A, which is where you are at your current state to point B where you are earning and crushing those revenue goals you’ve set for yourself. In fact, one of the reasons that many entrepreneurs and women in business fail is by spending days or weeks, months or even years searching, clicking, consuming content courses and reading every book and blog and and video. Multiple podcasts getting conflicting advice from well meaning advisors coaches and mentors who are full of great experience and words, of course. But if they don’t have skin in the game in your business, then take that into account. And when you are facing confusion at what or who to follow, it means you don’t have your own clear path.

10:24

Now time, my friends is our most precious asset. And indeed, it is the only non renewable energy, when we spend it, we do not ever get it back. And we believe that every moment that you invest towards realizing your revenue goals should be spent making progress. And knowing exactly what you should be doing next, and how to do it. That is, what a good coach and a good road map gives you.

11:00

Number three, what’s the third element that successful people have and that is Confidence. This is where rubber meets the road. This third essential element that virtually everyone must have in place. If you really want to increase your revenue and make those revenue goals happen and earn the six and seven figures per year or per month. Confidence, not just confidence in your ability to deliver. In fact, it’s totally okay to start your business while still questioning your Confidence because that will come. Your results are going to give you Confidence. But you must have 100% Confidence in the fact that you are getting the support, the right support, the coaching, the mentorship from a trusted expert, who has the experience, and the leadership skills and the roadmap to partner with you to help you get unstuck and keep you moving in the right direction until you achieve your goals. That’s what successful partnership with your coach looks like. And know this, you will get stuck you will get stuck and frustrated often. But if you have Commitment, you have motivation. You have all this and a super clear path or roadmap to follow. You also need complete Confidence in who you choose to work with. This is why the success rates for courses and information products is so low. You can sit through endless hours of training and lectures and videos and podcasts on how to reach your revenue goals. But it’s where the rubber hits the road is when you work side by side by a trusted mentor who can truly 10x your odds of success.

13:11

Speaking of which, if you are keen to learn more about how our Sales Accelerator Formula program works, and how that may just be the thing that could increase your revenue fast. Here’s the next step for you. Click on the link below. Book your free sales accelerator call with me or one of my team. Here is the link https://calendly.com/zedaxisexecutivecoaching

13:40

And you know, our brain loves structure. So let’s give it what it wants. Choosing your coach creating your roadmap gives you structure. This makes it as easy as possible for your clients to say yes to you. And you start with you being the client for you. After all, if you don’t see where you’re going and how you’re going to reach your mountaintop. How on earth do you expect anyone else to? Is this making sense? I’d love to hear what’s landing with you what you’re hearing what you’re thinking, comment below. Give me some feedback. How is this landing with you?

14:25

So I’ve given you the three C’s of what you need to create more financial success for yourself. So we need Commitment. We need Clarity, and we need Confidence. And if you would like to know how we actually do it, and you’re serious about changing your business this year, and start making that six. Maybe it’s your first six figure income or your next six figure income supporting yourself with a coach along the way. Doing this work with a skilled coach will get you to your goals much faster than trying to figure it all out on your own. And that’s indeed while we do the strategy call 30 minute call with me or one of my team. The link is here https://calendly.com/zedaxisexecutivecoaching Book yourself in and in just 30 minutes, we will get clear on what is holding you back. And we’ll map out a crystal clear step by step strategy that you can follow to achieve your revenue goals this year with commitment with clarity and with confidence in these next 90 to 120 days. And we also will decide if we’re a good fit to work together in our Sales Accelerator Formula program. And it’s important to note that this is only for you if you are the type of person who right now is already making $100K plus the year or you are totally serious about making this year, the year that you do. And you must be passionate about your business making a positive difference in the world. And you must be committed and coachable to doing the work. So if this sounds like you absolutely go ahead and book the link here https://calendly.com/zedaxisexecutivecoaching for your free strategy call. I would love to meet you to hear about your business. I’d love to also hear what has helped you today to understand a little bit more about why you are where you are in your business.

16:55

One important mantra I live by there is a way there is always a way and I am finding that way. Now. Every time I focus on that I get re energized I get re-inspired and new ideas start coming because we start focusing on solutions rather than the problems. And when I work with passionate founders, entrepreneurs, business owners, corporate executives in my Sales Accelerator Formula coaching program, together, we use a clear point A to point B roadmap. It’s a system that is easy to follow. It is clear, it is proven to help entrepreneurs who are ready right now to move forward. They are often uncomfortable about sales. And together we move through that discomfort, craft their sales messaging, fine tune their sales voice, their sales mojo to get the job done. And this is what helps to start increasing more of those sales conversations and turning those sales conversations into revenue generators in the next three to six months.

18:28

I did promise you a special treat to help you move yourself forward. This is a complimentary 30 minute call with me or one of my team. The link is here https://calendly.com/zedaxisexecutivecoaching. Book yourself in and in just 30 minutes, we will get clear on what is holding you back. And we’ll map out a crystal clear step by step strategy that you can follow to achieve your revenue goals this year.

19:02

Here are four powerful questions that are going to help.

19:06

1. On a scale of one to 10 where zero is self doubt and 10 is self-confidence, what number do you self-rate yourself right now in terms of your confidence level of being unstoppable and seeing yourself earning that six or seven figure income revenue goal on that scale of zero to 10. Write down that number. And there’s no shame where it might be a two, if you’re really struggling or it might be an eight if you’re really clear. Put that number down. And when you think about your income goal, and seeing yourself on top of that mountain, achieving that number. Maybe it’s 10k a month or 20k a month or 200k What’s your confidence level right now in achieving that doing what you’re doing?

20:06

2.If you were to stay at your current income level, what is the cost to you for that? What is the cost for you to not increase your income to make 10k or 20k or 200k per month, consistently sustainably?

20:26

3.What are the things that you’re spending money on trying to fix this already? That’s not working right now? What are you spending in reality to try to get that income goal happening? And how are you feeling mentally, emotionally, financially, that not having that income and the roadmap to get that income happening? Be honest.

20:55

4. What might be possible now if you implemented a solution that takes you to that mountain top, that takes you to that income goal? And even if you would a move up that scale, just two points towards getting your 10k 20k 200k Each and every month. Imagine achieving that just for a moment. How are you feeling now emotionally, and mentally, as you see yourself reaching that goal? And what would be possible for you when you have that income?

21:40

This is what awaits you when you work with me. I help you communicate your value in your voice and you’ll create your roadmap so you can take those steps. And I stand with you all the way with each and every step.

22:01

So if you’d like to explore how all this works, go ahead and booked that strategy call and I look forward to meeting you and hearing about you and your business. So that brings us to the end of this video today. If you have got value. If you’ve learned something if you’re going to apply something, put it in the comments below. Do click the Like button and the Subscribe button and the Notifications Bell and let me know what you’ve learned what you’re going to apply what you’ve liked about what you’ve heard. And, again, the link is in the notes below to book that strategy call and I really do hope for your sake, if you’re with me now. You’ve answered these questions that I get to meet you on that call. Thanks again for watching, and I look forward to seeing you in the next video.

5 Mindset Hacks to Achieve your Money Goals

In this video you will learn the 5 core attitudes that six and seven figure income earners live by to overcome their limiting beliefs about money to achieve and exceed their income goals.

5 keys to reset your money mindset for success.

Today I am going to talk directly to you about the big elephant in the room for many women entrepreneurs, business owners and executive professionals.


MONEY: How much do you want to make this year?  How much are you actually earning? How much are you putting into your bank account?


How are you making money this year?

Are you earning exactly what you want?

Can you see what you will do differently this year to make it really happen this time?


Money issues start with our beliefs about money and our ability to earn it.

In this article I will give you the top 5 keys that you can implement straight away to reset your mindset for success with money.


The fact is this: If you want to have more impact in the world through your business – you must continue to develop to become the leader with more impact.


Lumpy inconsistent sales and not enough leads and therefore not enough sales conversations or conversions to customers are the 3 big issues that kill business owners, entrepreneurs and career executive professionals with a side-hustle – and this is one of the big reasons people quit.

If the money does not come in from Sales fast enough and often enough – and you don’t have a patreon or investors giving you money or a partner who covers your expenses – eventually the business bank account dries up – or worse still – goes into a spiralling debt…often taking your self-esteem down with it.

This is something I am talking about very frankly with my aspiring entrepreneurs and business owners.

“How much are you willing to lose?” 

If it all goes pear shaped – as a lot of businesses do – then are you willing to handle that?

Do you have the budget right now to do what you need to do to get your business started?

Business development costs money.

All businesses have a start-up cost and a monthly cost to keep the lights on before it starts to pay your salary and that of your team.

Sobering isn’t it – not the normal “pump up your beliefs and your mindset and all will be well!”.

Before we get started Welcome to my Youtube channel – My name is Lia Zalums, if I have not met you before.

This YouTube channel – Lia Zalums ZedAxis – is dedicated to giving you tools, strategies and coaching on sales, leadership and mindset for high performing women entrepreneurs and corporate executives with a side-hustle who are looking for actionable tips and strategies that are working right now to accelerate sales growth to your first or next $100K without the frustration of lumpy inconsistent sales, lost time and money chasing shiny objects and trying to do it all manually without the right systems and processes. I know…..I get it…I have been there….Stay with me….I can help you.


It’s one thing to do what you love and being an expert in your field, and quite another to turn that knowledge and expertise into a business that makes money consistently, sustainably and brings joy as well as profit to you and the community you serve.


In this series of “Entrepreneur Mindset” videos I am answering some of the most common questions and objections I hear from my clients and women “thinking about it”. They want to know exactly what it takes to be a financially successful entrepreneur and how to accelerate their revenue growth by selling high ticket high value coaching and consulting programs.


Before we get started do hit the Subscribe button  and the Notifications bell so you will be notified when I post the next video.


AND WATCH TILL THE END AS I HAVE A BONUS GIFT FOR YOU TO GET YOU MOVING FORWARD RIGHT AWAY.

There is more to business success than mindset – but without a strong steady mindset about your earning capacity and finances, you will struggle to make money – no matter whether you have been in business for 3 months or 30 years.

Your mindset, that is your beliefs, your attitudes, your standards and expectations tell you and the world WHO you are, how you want to be treated and how your work translates into money – in other words how your “Value” translates into income.

If you don’t see the monetary value in who you are and what you deliver – then why should anyone else?

This stands true for you whether you are looking for your next client as a business owner, an entrepreneur OR as a professional executive looking for your next career move.

 

So the problem with many a woman entrepreneur is our default of selling ourselves short. By this I mean we see what boxes we DO NOT tick in the job ad, and we see the skills or results we DO NOT quite have yet. This often leads to self-doubt. We find it difficult to justify the hourly rate or program price we are asking for so we stumble over our words or fail to hold eye contact as equals with hiring managers and potential clients.


Does this sound familiar? Have you ever fumbled with your words and your posture as you ask for the role or state your price?


I suspect even the most confident women were once not quite so confident and have stumbled at least a little occasionally.


Why?


Because I have been there! As have most of my clients.

Indeed learning how to negotiate and hold your value is a core theme for many of coaching clients.

Why can I help?

Because I too have been the victim of this “less than” mindset!

And I have moved past that speed bump.

This is why I can now help you.


Over the course of 3 decades in male dominated high tech sales roles and 6 years now as an entrepreneur executive business coach, and hundreds of thousands of dollars on education and courses and coaches…..


I am here to save you a ton of time and money and help you shortcut your own learning process and get your money mindset right here and now.


Without a clear strong money “identity” you will find it extremely frustrating and painful to continue to try to make money in your own business.

And chances are that you will quit before you win.


Period.

Are you with me?


Are you curious now as to what you can do about it?

Is a crappy mindset about money really fixable? Even if you have hung onto it for your whole life up to this point?


YES! It is!


And Today I’m going to give you some tips to turn this around in a matter of just 30 days – if you are willing to work!


And don’t worry – This is a really common problem – you are definitely not alone.


If you are selling information products like on-line courses or programs or memberships or coaching and consulting services and have been in business for a few months or a few years already and are struggling to sell your products and services then I suspect you really get this.

So how do we set ourselves up for success with money?

In this video I will cover the 5 things that we must do to set our mindset up for financial success.

This is one of the key exercises we cover in detail in my Sales Accelerator Formula coaching program because it is vital to get these basic elements, the foundation stones clear and strong.

If we have a weak mindset for money people can somehow smell it, and they definitely will not buy. They are not going to give you their money if they smell something off.

I find that entrepreneurs are creative and passionate about the change they seek to make, the vision for the impact they want their product to have, all the “help” they want to give their clients – this is especially true for therapists, coaches and wellness practitioners ….but when it comes to money, to pricing, to linking $ to their product, this is often not naturally in their wheel-house, and so it becomes quite a stressful task.

We must be clear and strong about our value and ability to deliver transformation. This begins with our money mindset.

Remember this: A confused mind does not buy. (And the confusion and the buying starts with you buying from you!)

Our brain loves structure – so give it what it wants! And make it easy as possible for the client to say yes! (Starting with you being the client for you! After all if you do not believe in you and want to buy from you, why would anyone else?)

Is this making sense?

Let me know in the comments below how this is landing with you.

Here are the 5 things you can do right now to disrupt that unproductive mental models you have about you and your ability to make money.

This is vital preparation to do when you are setting your intentions for the year, your financial goals and plans. Start by doing these 5 things:

  1. Decide on the income and profit numbers you want to achieve this year – and internalise them, own them. (Creating a plan with steps and milestones that take you from where you are right now to that number will make it real for you and believable. No plan no reality.)

  2. Name the attitudes you are cultivating to be the leader and the business owner who deserves to receive that amount

  3. Choose the beliefs that will support you through the struggles and roadblocks and keep you in action toward your goal

  4. Name and commit to the standards you will keep to achieve that goal

  5. Name and commit to the expectations you have of others in your team and in your clients that are important to you and necessary to reach your goals.


I have given you the WHAT to do to set your mindset for money success – if you what to know how we actually do it and you are serious about changing your business and your life this year, I can highly recommend supporting yourself with a coach. Doing this work with a skilled coach is far more powerful than doing it on your own. 

I recommend you book a complimentary 30 minute call with me or one of my team on the link below.

In just 30 minutes we will get clear on what’s holding you back, and we’ll map out a crystal clear, step-by-step strategy you can follow to achieve your Revenue goals with confidence in the next 90 days…

Lastly, we’ll decide if you would be a good fit for our Sales Accelerator Formula program…

Please note this is only for you if you’re the type of person who:

  • Is making at least $100K annual revenue

  • Is passionate about making a positive difference in the world

  • Is committed to doing the work and being coachable

If that’s you then click the link below to schedule your free strategy session.

I would love to know if you are relating to this today – has it helped you to understand a little more about why you are perhaps uncomfortable and confused about what to charge and how to talk about it and why your sales are not coming in consistently and some ideas about WHAT you can do straight away to turn this around?

AND REMEMBER: 

THERE IS A WAY, THERE IS ALWAYS A WAY AND I AM FINDING IT NOW

This is one of my go-to affirmations. I always get re-energised when I focus on solutions rather than the problems.

WHEN I work with passionate founders, entrepreneurs and corporate career women with a side-hustle in my Sales Accelerator Formula coaching program together we use a clear “Point A to Point B” roadmap system that’s easy to follow and proven to help entrepreneurs who are uncomfortable about selling, move past their discomfort and craft their sales messaging and fine-tune their “sales voice, their sales mojo, their selling style” which helps them to increase sales conversions and revenue within as little as 3-6 months!

TO HELP YOU DECIDE WHAT THE NEXT BEST STEP IS FOR YOU…ANSWER THESE 3 QUESTIONS:

1.On a scale of 1-10 right now where 1 is SELF-DOUBT and 10 is self-confident where you are feeling unstoppable no matter what, WRITE DOWN THE NUMBER THAT DESCRIBES HOW YOU FEEL ABOUT YOURSELF WHEN YOU THINK ABOUT your income goals, pricing and seeing yourself earning those numbers. Is it $10K/mth $20K or $200K/mth? (For help setting your pricing strategy please see my previous videos in the The Entrepreneur Mindset series).


2.What is the cost for you to stay at this level? What is the true cost to you for NOT making that $10K/mth or $20k/mth consistently and sustainably?


What things are you spending money on trying to fix this problem that are not really moving you forward? How much pain are you feeling mentally, emotionally and financially by NOT having a pricing strategy and structure and confidence in setting your income goals or handling those pricing discussions in a way that works?


3.What might be possible for you if you implemented a solution that moved you up that scale even by JUST 2 points? ….What if you could be bringing in even $10K/mth each and every month for starters! Imagine that for a moment. Now how you feeling emotionally and mentally?

THIS IS ABSOLUTELY POSSIBLE FOR YOU IF YOU WORK WITH ME…


SO if finding more clients and communicating your value and your offers more effectively is what you want more of – go ahead and book that call.


I really hope for your sake that you do and I look forward to speaking with you then.

If you have enjoyed this video and got value from it then LIKE it, hit SUBSCRIBE and the notifications bell as I am publishing a series of videos on “The Entrepreneur Mindset” so tune in to those, and I look forward to seeing you next time.


Link to book a call:

https://calendly.com/zedaxisexecutivecoaching

Link to join my newsletter:

http://7ks.881.myftpupload.com/confidence-masterclass/





The Top 3 Ways to Overcome Pricing Objections

Objections are opportunities for further conversation. There are ways to handle them that result in win-win outcomes for both the business owner and the client. When we lead the client through a structured conversation these objections become reasons to buy.

So now on to this very popular objection and how to minimize it: “It’s too expensive. Or I’ll think about it and get back to you.”

Remember this: a confused mind does not buy. Our brain loves structure. So give it what it wants. And make it easy as possible for the client to say, yes.

 

Here is a three step formula to guide you.

1.     Reframe what they are doing right now, and how much they are spending on those activities and products that are not helping them progress enough. And if they hadn’t sorted, they wouldn’t be here talking to you.

2.     The second thing to ask them is to say: “Tell me more….”. We use this to open up the conversation and have your client talk more about what they are comparing your price to. So tell me more about what exactly you are comparing this price too. When you say it’s too expensive. Tell me more is a magic question. And then be silent and let them talk, let them share what’s on their heart. Listen, listen for what’s behind the words, listen for their unmet needs, for their limiting beliefs, because these limiting beliefs, and they are masking their fears of saying yes to investing in themselves. It’s not your price. It’s the difference of their sense of value and belief in them delivering.

3.     And the third thing is to level with them. Say, I really don’t want to take your money or waste our time, if you don’t think it’s going to work. That would just be painful for you. And for me. So I’m certainly not here to railroad you into this. This is not a get rich quick scheme, or an overnight success program. I do not promise that I only want clients who are committed and ready right now to solve this problem, and that they’re coachable. You have to be motivated to make your goal happen. You bring the goal, you bring the motivation, and also the motivation to solve the stuff that’s sitting between you and your mountaintop.

 

I can help you get there. I know I can. But the only way this will work for both of us is if you are committed to making it work to then give them space and time to respond. This is likely when the barriers will come down. And their real fears and objections will come out. You’ll hear things like I do want to do this, but I’m scared. I’m scared I’ll fail. I’ve invested before and didn’t stick it out. It didn’t work for me. It wasn’t what I thought it would be. Give them space, acknowledge some more turn around and start challenging themselves as they share. And that’ll be it start to say, let’s do this. Because if they don’t believe in themselves, and they don’t get the feeling from you, that you have the goods to solve their problem, and to lead them through the journey, then you will be stuck with that. “It’s too expensive. I need to think about it. I need more time.” Because when they reconsider the costs they’re already spending when they do the math slip say if your course is $5,000 and they’re already spending in the order of $5K on coaches on programs on different things to try to resolve their blocks and gaps. And they know they can transfer that investment to you and your program, it then is a no brainer. They need to see that. And they will see that if you’ve helped them see that if you’ve engaged in this conversation and lead them on this path, and you’ve done that with the confidence and tonality that says I can help you.

 

05:29

When they can see that transfer of cost from one bucket to your bucket, it’s so much make so much more logic sense for them to say yes, but they need to see that you can help them. Now on the flip side of this, if we do not connect with where our client is at, and help them take that journey with us, and show them how our offer gets them to the outcome they want, overcomes the problem they want to solve, then there will be negative consequences. This is where you hear or think about it, or Wow, looks amazing. I’ll have to think about it, I have to process it. And I’ll get back to you.

 

Now I would love to know if you’re relating to this, what you’re getting out of this today has it helped you to understand a little more about why you aren’t perhaps uncomfortable and confused about what to price and what and how to charge and how to talk about pricing in a confident and natural manner. And if the sales are not coming in consistently, and have some ideas now about what you can do straightaway, to turn this around.

 

And do remember, there is a way there is always a way and I’m finding that way now.

 

So I promised you as well as the five practical things there are three beliefs to internalize. And this is one of those beliefs the affirmation I internalize I get energized every time I focus on that it takes me into solutions as opposed to problems. So what are the other two beliefs then when you can internalize and own and embed.

 

So the three vital beliefs that help create confidence and competency to hold your ground on price and value. And these are:

1.     I am worthy

2.     I am enough.

3.     I am finding a way, there is always a way. And I am finding that way now.

 

When you think about the results you want to create. And if you are serious about generating revenues in the order of 100k. Beyond or perhaps your next 100k This only becomes possible when you enroll enough of your ideal clients and make more sales. If you are nodding away and feeling something shift and stir within you, and you want your client numbers and your deal size to increase and see your sales revenue, start to climb and get more consistent. Get that 10k 20k months happening earn those six and seven figures a year, it’s definitely doable. When we do enough of the right things in the right order, work with the right coaches and believe we can do it. This is what takes away the frustration of the lumpy inconsistent sales, the wasted time and money going down those rabbit holes chasing shiny objects, trying to do it all yourselves not having the right systems and processes in place. I get it there is a lot to do. No skirting around the edges there. But there are more effective ways of working.

 

09:27

And just so you know you’re in the right place.I want to emphasize that what I’ve talked about today this strike this strategy around pricing and mindset and have those pricing conversation reflects exactly the exact systems that we have used to help numerous hardworking, passionate entrepreneur women and ex corporate women with side hustles to quickly and predictably construct their product offerings at the right time. prize so they can attract any role more of their ideal clients and start achieving their $100k Plus revenue goals. When I work with passionate founders, entrepreneurs, women, business owners, corporate career women with a side hustle. In my Sales Accelerator Formula coaching program, we use a clear point A to point B roadmap that’s easy to follow and implement and proven to help entrepreneurs who are uncomfortable about selling to move past that discomfort, craft their sales, messaging, and fine tune their sales voice, the sales Mojo and selling style. And voila, this begins magically, it seems to increase those sales conversions and the revenue start to come in, in as little as three to six months.

 

So if you want to get crystal clear on the exact steps that you could be following right now to fine tune your pricing strategy, your pricing discussions, gain more confidence in those pricing and negotiation conversation so it flows more naturally, and results in more yeses so you can reach your first or next $100k Then click on the link here https://calendly.com/zedaxisexecutivecoaching and book a 30 minute strategy call with me or one of my team. And in just 30 minutes, we will get clear what’s holding you back. And we’ll map out a crystal clear step by step strategy that you can follow to achieve your revenue goals in next 90 to 120 days. And lastly, during this call, we will decide if we are a good fit to work together in our sales accelerator formula program. Go ahead and click on the link below. Schedule your free strategy session. I’d love to meet you.

 

Now to help you decide on exactly what the next best steps for you are. I promised a bonus coaching session for you. So these three questions will help you.

 

1.     Number one, on a scale of one to 10 right now, where one is self doubt and 10 is self confident in terms of how you feel how unstoppable Are you in can having those sales and pricing conversations, write down the number on a scale of one to 10 that best describes how you feel about yourself. When you think about pricing and having those pricing discussions with potential clients. Be honest, there’s no point in kidding yourself. Be honest.

2.     Second question, what is the cost for you to stay at this level? What is the true cost for you not making that regular 10k A month or 20k a month, consistently and in a leveraged way? What things are you spending that money on trying to fix this problem that is standing in the way between you and your revenue goals and that are not really moving you forward fast enough? How much pain are you feeling mentally, emotionally and financially? By not having a pricing strategy and structure and confidence in how you have those pricing conversations?

 

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3.     Third question, what might be possible for you, if you did implement a solution that works that moves you up that scale by even just two points in terms of your confidence in your pricing strategy and having pricing decisions, What if that could bring you closer to $10k a month and every month for starters? Imagine that for a moment that even a two point increase in your confidence and skill level would get you that income? How is this affecting you emotionally mentally, it is absolutely possible if you work with me so we finding more clients and communicating your value your pricing model more effectively. Is what you are looking for, what you want more of, what you want to get better at. Go ahead and book the Free call. I really hope for your sake that you do. I would love to meet you. I look forward to speaking with you. I’m so grateful you’re still here with me at the end of this video.

 

And if you have enjoyed this video and got value from it, tell me in the comments below what you’ve liked what you’re going to implement what’s helped you and absolutely hit the subscribe button hit the notifications bell so you’ve been alerted when I next publish the next video in this series of the entrepreneur mindset. So tune in more for those and check out the video on the three motivators for more leads and sales. And I look forward to seeing you next time.

Set Your Pricing Mindset for Success

In this video, today, I’m going to cover the three beliefs that help us stay firm, and confident when we’re challenged on price. And so we can produce those Win Win outcomes. These are:

1. Autonomy

2. Relatedness

3. Competency

Welcome to the Entrepreneur Mindset series, Part Eight. I know what I want to sell. And I know so many people who need this. Now, the big question is, how do I determine the right price for my product for my program, a price that my clients will pay. And that still gives my business the revenue and profit it needs? What is that price point that just right, not too high, not too low price point for my product. We know that lumpy, inconsistent sales, not enough leads, and therefore not enough quality sales conversations are the bane of most coaches, consultants, entrepreneurs, lives, particularly early or mid stage entrepreneurs, and career executives who are working that side hustle. Now three of the big questions that we work through in my sales accelerator formula pertain exactly to this topic, what is the right price for my product? How do I put $1 value on the result, the transformation that my product gives? And then there’s the internal questions that are not always so obvious, or top of mind. But if you are lacking confidence and boldness, about stamping your mark, and your price on your deliverable on your product, then chances are you actually asking yourself, Am I worthy of this? Am I enough? Do I deserve to ask for this amount? These three questions come up all the time. And indeed, when we don’t figure out exactly how to price and how to sell the value. The investment that we’re asking our clients to make, do not speak with authority and a tone that conveys. I’ve got this. I know where I’m going and I know my product can help you. We lose way too many clients to the excuse that happens. It’s too expensive. I can’t afford it. Or oh, that sounds great. Let me think about it, or versions there off. Does this sound familiar? In today’s video, I’m going to give you some tips to turn this around, both on a practical level in terms of how you determine your pricing and how you speak about it. And then mentally, internally in terms of what you can think and believe to empower yourself in these pricing decisions and discussions. Because poor outcomes from pricing discussions during the sales conversation is one of the biggest stumbling blocks that actually causes too many women entrepreneurs to quit their businesses before their business has a chance to shine has a chance to flourish. And that is a tragedy. So let’s not let that happen for you. This is a really common problem, you are definitely not alone when it comes to determining what the price should be and how to talk about that. Now, if you don’t find enough clients fast enough and make enough sales fast enough, those old fears and doubts start to cloud, our excitement and our inspiration. And suddenly we start wondering am I good enough?

Am I worthy? Somehow selling the promise of transformation suddenly feels and looks too hard. That mountain looks too high and too hard to scale. Now, if you were selling information products of online courses, or programs, or memberships, or subscriptions or coaching programs consulting, we’ve been in business for a few months or a few years already, and you’re struggling to sell your products struggling to get the value proposition right. Then I suspect you really get where I’m coming from right now. So how do we price our products to reflect the value? We Believe it has we know it has we’ve seen the results we’ve produced for other people. And make sure that we have enough margin factored in to cover our basic costs of keeping the lights on keeping the business running, and give ourselves a profit margin as well. This aspect is often overlooked the running costs aspect, especially when we’re selling services or online products that don’t look like they’ve had a huge cost to actually develop. It’s not like it’s something you’ve manufactured, where you’ve had to buy a bunch of spare parts, or a building you’ve had to make where you’ve got lots of labourers and new materials and new physical products with physical components that are more obvious to factor into the pricing. So when we’re pricing our services and programs, online programs, it is different, it’s just as important to work out your value proposition and how to price it right. In this video, today, I’m going to cover the five things we must do to set the right price. And also the three beliefs the three things that help us stay firm, and confident when we’re challenged on price. And so we can produce those Win Win outcomes. Before we start, I’d like to welcome you to my YouTube channel in my name is Lia Zalums, if I haven’t met you before, and this channel is dedicated to giving you the tools, the tips, the strategies, and the coaching, specifically on sales, leadership and mindset for high performing women entrepreneurs and corporate executives with a side hustle, who are looking for actionable tips and strategies that are working right now to accelerate sales growth to your first or next 100k. Without the frustration of those inconsistent, Lumpy sales last time going down, rabbit holes, wasting money chasing shiny objects, trying to do it all yourself manually without the right systems and processes in place. I know I know, I get it. I’ve been there myself. So stay with me, I can help you. It’s one thing to do what you love and be an expert in your field. And it’s quite another to translate that to turn that knowledge and experience and expertise into a business into viable products programs, co coaching that is able to make you money consistently sustainably and sustainably and bring you joy and profit to both you your family the communities you serve. In this series of videos, the entrepreneur mindset series, I am answering some of the most commonly asked questions and objections that I get from my clients and women who are thinking about it. They want to know exactly what it takes to be a successful a financially successful entrepreneur, and how to accelerate their revenue growth by selling high ticket high valued coaching and consulting programs.

Before we get started, do hit the subscribe button and the notifications bell so you’ll be notified when I publish my next video. And do watch till the very end of this video because I’ve got a special bonus coaching gift for you that’s really going to help you get moving forward right away. If you are a female entrepreneur or a corporate career professional with a side hustle, and you’re not attracting enough leads or making an of sales right now, then grab a pen and a piece of paper and a glass of water and learn exactly how to price your progress and to how to overcome the most common objection. It’s too expensive. I can’t afford it. Let me think about it. And as I said poor outcomes from pricing discussions during the sales conversation is one of the biggest stumbling blocks. The biggest reasons that too many women entrepreneurs and business owners quit before their business actually has a chance to get off the ground. And that is a tragic shame. And that is something I want to reverse. And if we don’t find enough clients and make enough sales quickly enough. The old fears and doubts do creep in and they start clouding and overtaking the excitement and the vision that we’ve started out with. And we start wondering, Am I good enough? Can my program really do what I say it will do? And what is that magical right price that’s going to bring in enough clients and give me those revenue and profit targets I’m looking for. These are the questions we’re going to cover in detail. In my sales accelerate a formula program, there is a link below where you can get more information if that’s something you want to go further in. But this topic is a whole module in itself, because it’s a really vital, vital part of business success, we must get this development phase right, then if we lose belief and confidence in delivering the results, people can somehow smell it. And they definitely won’t buy when they smell doubt and uncertainty. If you can guide them through a structured conversation, a framework that focuses on value, and the costs and the benefits of solving their problem, their pain point effectively and efficiently, this is going to disrupt their current thinking, and it’s gonna change the way they see and value your offering. How to have these pricing discussions, and negotiate Win Win outcomes is something we go through in great detail in our sales accelerator formula program. So see the link below if you would like more information on that. Before we launch into it, a bit of backstory now, on the three basic human needs I spoke about in the last video. And these are very relevant to our pricing decision discussions. And as I discussed in that video last week, the all important self determination theory of the Big Three things, or the three big things that influence our levels of psychological well being, motivation and performance are 

1.Autonomy

2. Relatedness

3. Competency (self-belief)

This is important because when we meet these three needs, within ourselves, we think and feel at our best. So when it comes to doing tasks that are difficult, complex, perhaps not in our natural wheelhouse typically, then it’s important that we take care of our needs regarding motivation. And as entrepreneurs and creatives are passionate about the change they seek to make and the vision for the impact of what they want, and what they see their product doing. All the help they want to give their clients. This is especially true for therapists and coaches and wellness practitioners and people in the helping and healing professions. But when it comes to money, when it comes to pricing, until linking money and pricing to the product or service they deliver this is not naturally in their will wheelhouse often. And so it becomes quite a stressful task, all this pricing and money business. Now the human need for competency, that feeling of Yes, I think I can see myself achieving success at this is vitally important when it comes to pricing your products and services. So it is vital to your success that you develop the beliefs and the skills to have effective pricing discussions. The two core aspect that build our sense of confidence in achieving success are self belief as the biggest internal factor, and it’s also known as competency. So it’s the third factor in the self determination theory. And the second thing is the belief in your product to produce the promised result, the transformation, the external representation of our internal self belief about our self and what our product does. People buy solutions to their pain. People buy transformation, and they buy it from someone They believe has the skills and the experience and the evidence to produce the promised result. They look for evidence that supports their belief. This evidence comes from one what you say to how you say it. So tonality, very important. And three, what others say about you and your program. And this is where your customer testimonies are really important. And I find this interesting too, that they do not pay more just because your program is long and complicated. They really do not buy time they buy results, they buy speed to result and they will often value a solution that gets them that beep result faster and more effectively, as opposed to a long term commitment that spans you know, 12 months or longer.

Top 3 Motivators To Increase Leads & Sales

In this video, Lia Zalums, mindset performance and leadership coach for ambitious high performing #womenentrepreneurs, business owners, professionals and executives, describes the top 3 psychological needs to meet that motivate people to buy and how to use these in your sales and marketing messaging and approach.

Learn the Top 3 motivators that increase leads and sales and the top 3 not so obvious mistakes that entrepreneurs make that STOPS people from buying…and what to do instead. Sales meets Psychology here. This is a content-rich coaching session so grab a pen and paper and give yourself an hour. #sales #womenentrepreneurs #entrepreneurmindset #salespsychology How to get clients is a constant mission for entrepreneurs and business owners.

How to find the right clients and attract them and serve them is both an art and science.

There are many universal principles in human behavioural psychology and what motivates us to do what we do that influence our sales results.

Are you a #start-up founder or subject matter expert, knowledge worker wondering how and where you find clients? In this video, Lia Zalums, mindset performance and leadership coach for ambitious high performing #womenentrepreneurs, business owners, professionals and executives, describes the top 3 psychological needs to meet that motivate people to buy and how to use these in your sales and marketing messaging and approach. Learn exactly what content to put in your sales message to attract and influence your ideal clients to move toward you and opt in to your call to action and your offers – both paid and free.

Watch until the end of the video because I share a 3 step coaching process to move you from feeling frustrated and stuck, back into step-by-step action that will skyrocket your Sales growth without the frustration of lumpy inconsistent sales, lost time and money chasing shiny objects and not using the right systems and processes in your business! 

Leadership & Mental Toughness for Entrepreneurs

Entrepreneurship is the fast-track for both leadership and personal development. It takes Mental Toughness to make the leap from corporate salary to self-generating business owner. Listen to this inteview with Callum Bir about how to blend in intentional leadership development amidst the mayhem of trying to get your won business off the ground.

Unlock Your SuperPowers to have more IMPACT

Learn why the powerful thing you can do to increase your impact and influence on others is to use your specific strengths doing what you are best at.

To learn more click here https://go.zedaxis.com.au/unlock-your-superpowers

if you are someone who wants to move faster, who wants to get to that finish line faster, speed up that process, that development process to be prioritizing that health transformation and the productivity and putting effort and focus on this right now, because you won’t be getting to that finish line faster. Now, if this sounds like you, it could be a good fit for you, it could be exactly what you need.

 

So this program, The Unlock Your SuperPowers online coaching program speeds up the process of you becoming the who will prioritize your health and productivity. The biggest gap I see as I coach entrpenreneurs and corporate executives is that the leader development aspect in goal attainment is often the piece that is underrated and poorly understood and often overlooked. We’re so busy in the doing of the due, that we’re not giving enough investment and time into becoming the WHO that can handle that bigger business, the bigger responsibility, the bigger complexity of what we create when our business grows. This is the piece that’s often overlooked.

This program helps you become the WHO as quickly as possible, the empowered WHO so you can focus and stay focused on the things that are going to move the needle forward the most. So it is easier to say yes to the right things and no to the right things. This means you are taking care of yourself in the process of building your business.

 

It is a coaching program that will run over six modules, it will take you the 30 to 60 to 90 days, we will cover an amazing number of things. But there’s one most important thing that I want to cover off here, then that I teach and that is the core leader identity piece. And as I said, the core leader development aspect is often overlooked and under. It’s underrated by entrepreneurs. And by busy high performance often because we think we’ve got it covered. If we do enough of the do, then the WHO catches up. It doesn’t work that way. We become the WHO when we focus on becoming the WHO that is that ideal version of us, that is that empowered being that can handle the responsibility and influence and the complexity that comes with building a business. This is when our productivity and our personal sense of self and vitality really explode.

 

So I’ve learned from my psychology based leadership coach training, the research and development that’s gone on behind this core leader identity aspect. This is the piece that’s going to make the biggest difference. So I’ll be going deep into this model and how to apply it how to embody it and what it will allow you to do will be to cruise through The setbacks and the disappointments more effectively. And, and fall backwards back into that exhaustion and, and stress and anxiety in those old patterns, you will fall back less. And when you do fall back, you’re going to be able to get out faster. That’s the promise of really embodying your own leader identity. And this is key to everything.

 

So you get the whole course, which is just like you and I doing five coaching sessions at live together, but it’s in a series of videos and worksheets, and you get like a 10th of the price of what it would be if it was you and I working together. And if it’s the one gift that I can give you that’s going to change your trajectory. It’s your core leader identity work. And as I said, there’s a bunch of other useful stuff that will help you move forward. But that’s the one thing that’s going to make a huge difference.

 

So let’s just imagine for a moment that you’ve gone through the course, you are working your daily health rituals, those daily rituals, so that you are your vitality is returning and you are energized. You are empowered, and you’re making things happen better and faster and differently. And you’re looking and feeling amazing. You have a process and a plan, and then a toolkit of frameworks to use when you do fall into that funk when that exhaustion is threatening you again. Can you imagine how much better you would feel?

 

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So you’ve got your plan, you’ve got your processes, you’ve got your hacks, you’re working your program, and you’re clear about what to say yes to what to say no to it’s going to be amazing. So you can finally get that productivity and the feeling and looking amazing at the same time.

And you’re still working hard but you’re working at the right things so you’re no longer spinning your wheels and committed the end of the day and thinking “what have I achieved? Am I any closer?”  It’s going to be awesome. You’re going to look and feel incredible. So you’re going to be working on the right things you’re going to be feeling great looking great banishing burnout stress. Anxiety will still come and go but it’s not going to grip you like it has been today, it’s not going to take you out.

 

So if you want access to this offer right now, there is a link here https://go.zedaxis.com.au/unlock-your-superpowers

Click it now and you’ll immediately get access to this course, then put your bank details or credit card details. So click on the link below.

 

Now if for any reason, in the next 24 hours you decide you don’t want to it’s not what you thought it was, let me know and I will gladly give you your money back. So, this is completely risk free. This program will definitely give you the how and speed up the leader development aspect for you. So you can be creating success and creating that whole transformation so much faster.

 

So what else do you get in the program, you get the leader identity framework as I said as the as the main thing, you also get your top 25 strengths, you get the three R’s of effective leadership you get to define your core values your business drivers, and you get to construct your own unique value statement. Your “Why choose me statement” which each of us in today’s busy noisy market we need to be absolutely clear of what that that “Why choose me statement” is so that’s what you get in a nutshell in the online coaching program. Now normally this course sells for a for $1997, but because you’ve come through now you do need to decide now and click now because once this page is gone, the offer is gone. And the price goes back to the to the website price of $1997. So click today and you get the coaching program that’s going to propel you forward and help you implement much more effectively much faster. So click on the link below and I look forward to seeing you on the inside.

Here is the link https://go.zedaxis.com.au/unlock-your-superpowers

 

The 5 Step Value-based Pricing Formula

 Learn about a powerful pricing formula that creates a higher profit margins and higher value proposition than cost plus margin models. This is value based pricing. This means pricing your product on the perceived value rather than cost plus profit margin, and definitely not on an hourly rate. There are five factors to consider when setting your value based pricing. One is that you must do your market research of competitive pricing for similar offerings. You must determine your added value and your point of difference to those competitors. Read the full transcript or watch the video for the 4 other factors.

Today, I will give you a trusted framework that’s going to help you to structure the pricing conversation. So that it makes logical and straightforward sense for both you and your potential client. Remember, this, a confused mind does not buy our brain love structure. So give it what it wants.

I remember this, a confused mind does not buy, our brain loves structure. So give it what it wants. And make it as easy as possible for the client to say yes. And when we speak with confidence in a tone that says, I know what I’m doing. I know my product works, I know it will give you what you need. I know I have what you need, that will work for you. This conveys a feeling of competency or self belief, both in yourself as the guide and in the quality of your product. So you can see how your belief Your mindset is key. 

So competency, what we mean by competency is the need for self efficacy, self belief, belief in self, belief that we can achieve and work effectively in the thing we are doing. So in this case, your language, your words, how you structure, your pricing, how you deliver that pricing, the value you offer, how you express the what’s in it for me, for your client, it must evoke this same feeling of competency in your client or your audience that says yes, I see myself doing this, I see myself succeeding at it, I see you as the best person to help me get there. Now on the flip side of this, if we do not connect with where our client is at, and help them take that journey with us, and show them how our offer gets them to the outcome they want overcomes the problem they want to solve, then there will be negative consequences. This is where you hear or think about it, or wow looks amazing. I’ll have to think about it or have to process it. And I’ll get back to you. If your potential client is not feeling like they can do it. If they do not see themselves in the picture, and succeeding in that picture with you as their guide, it means their belief in themselves has not shifted enough or at all, as a result of their communication and their interaction with you in the sales and pricing conversation.

The price becomes far less significant, once they mentally and emotionally buy in to working with you. So a lot of this is about feeling and energy. Though I’ve talked about the mindset of your client, and of your mindset and how your role in the pricing conversation in instills a sense of like trust and respect in your client. What does this take? What does this mean? It means you must be all in with your belief and excitement about your product and the transformation it’s going to make for your client and about your ability to create a transformation through your product. And here’s an experience I had myself with my hairdressers. I thought after lockdown, I wanted to save some money and try out a different hairdresser. And I literally went down the road and I found someone and this hairdresser literally was 1/10 of the price I used to pay. But what was the result? There was nowhere near the attention to detail or the finesse I was used to. And so yes, I saved a little bit of money. But what was my level of joy and happiness with the result? How did I I weigh that up in terms of value. And you know what, I actually chose to go back to my original hairdresser, pay the full feel and feel joy and gratitude to pay the full fee. Because I get the detail and the style and the finesse, and the VIP treatment experience I get there is so much more value to me than an extra couple $100. So I would not put up with a substandard cut in order to save money. So this is how I made a value based decision. And when it comes to professional development, coaching, consulting, there is no one size fits all. And there’s definitely not one price point there are different tiers of value different market segments to take into account, for sure. So how do we do this? How do you decide on your price then, for coaching and consulting, I do not advise hourly rates or session prices. Because this puts you in the same category as therapists and other healing perfect professionals. And typically, this is lower than business consulting in coaching or leadership or sales coaching. The alternative formula I like to work with that creates a higher profit margins and higher value proposition and this is value based pricing. And this is pricing your product on the perceived value rather than cost plus profit margin, and definitely not on an hourly rate. Now there’s five factors to consider when setting your value based pricing. One, you must do your market research of competitive pricing for similar offerings to you must determine your added value and your point of difference to those competitors. Three, do your market research have real conversations with your ideal potential clients to assess what represents value to them? What will they pay, or are they paying for like services, and market research conversations with your ideal client also to determine the actual costs they are currently paying to try to overcome the problem that you’re solving. So whether that be other types of services and activities they’re doing. The fifth is what is the actual cost of running your business each and every month. Let’s say this is $10,000 a month and you need to factor this into your pricing. So if your product is 5k, and if your cost is two is 10k a month, you need two sales a month just to keep the lights on. If it’s 5k, you need two of those. So when you work the business numbers like this and you look at the reality of cost to maintain it maintain your business, it helps you maintain your posture and your firmness it when you’re negotiating when you’re being challenged on price. So when you look at your business numbers like these, it really does help you to maintain your posture and your tone when your price point is challenged. Now, as a side note, whether you charge 2k or 20k, you are likely to be challenged on price. So don’t think by dropping your price you won’t be challenged, you are always challenged. Now, if your product promise guarantees, a tangible result, like take my program and your income will increase tenfold in three months. If you can guarantee that this, then this becomes a discussion point that shows exactly how your 5k product investment earns them their money back tenfold in that timeframe. This makes it so much easier to sell the perceived value, then the moot point is does your client have the self belief to deliver on their end of the bargain? Because when the numbers are so obvious, it’s not about the numbers anymore, it’s about the self belief and in their belief in themselves to implement the program to make it happen. And this, my friends is usually the real reason that clients don’t go ahead or back out of sales commitments.

It’s not about your price. It’s about their self belief. And I know because I have done that myself with numerous coaches, consultants and programs. In fact, this is the basis of my experience that I have developed this program, the sales accelerator program that addresses some of these core issues that are often just Not not dealt with not not handled, and well enough in a lot of programs. In fact, it’s my experience with investing in things and not following through or not finding that my needs were absolutely met as I thought they would be, would be in various programs to plug these holes, these exact holes around the nuances of pricing that and I see that we lose so many talented, professional, creative entrepreneurs, because the devil is in the detail. And it certainly is true when it comes to sales and pricing conversations. So in summary, then, when you are deciding on your program price, then these five things will help one talk to potential ideal clients about what they would pay to get the result that you offer to solve the problem. They have to talk to your potential clients also about the actual current cost of things they are spending, what are they spending on? And how much are they spending to try to overcome their problem right now? Third thing, what are your competitors charging? And what is their business model and their product offerings? And what are the what is the difference in the value add that you give? And what is your tangible result? Can you put $1 value on what your program delivers? When I work with passionate founders, entrepreneurs, women, business owners, corporate career women with a side hustle. In my sales accelerator formula coaching program, we use a clear point A to point the roadmap that’s easy to follow and implement and proven to help entrepreneurs who are uncomfortable about selling to move past that discomfort, craft their sales, messaging, and fine tune their sales voice, the sales Mojo and selling style. And voila, this begins magically, it seems to increase those sales conversions and the revenue start to come in, in as little as three to six months. So if you want to get crystal clear on the exact steps that you could be following right now to fine tune your pricing strategy, your pricing discussions, gain more confidence in those pricing and negotiation conversations that flows more naturally, and results in more yeses. So you can reach your first or next 100k Then click on the link below and book a 30 minute strategy call with me or one of my team. And in just 30 minutes, we will get clear what’s holding you back. And we’ll map out a crystal clear step by step strategy that you can follow to achieve your revenue goals in as little as the next 90 to 120 days. And lastly, during this call, we will decide if we are a good fit to work together in our sales accelerator formula program. They click on the link below. Schedule your free strategy session, I’d love to meet you. Now to help you decide on exactly what the next best steps for you are. I promised a bonus coaching session for you. So these three questions will help you number one, on a scale of one to 10 right now, where one is self doubt and 10 is self confident in terms of how you feel how unstoppable Are you in can having those sales and pricing conversations right down the number on a scale of one to 10 that best describes how you feel about yourself. When you think about pricing and having those pricing discussions with potential clients.

Be honest, there’s no point in kidding yourself. Be honest. Second question, what is the cost for you to stay at this level? What is the true cost for you not making that regular 10k A month or 20k a month consistently and in a leveraged way? What things are you spending that money on trying to fix this problem that is standing in the way between you and your revenue goals and that are not really moving you forward fast enough? How much pain are you feeling mentally, emotionally? and financially by not having a pricing strategy and structure and confidence in how you have those pricing conversations.

Third question, what might be possible for you, if you did implement a solution that works that moves you up that scale by even just two points in terms of your confidence in your pricing strategy and having pricing decisions? What if that could bring you closer to 10k a month and every month for status? Imagine that for a moment that even a two point increase in your confidence and skill level would get you that income? How is this affecting you emotionally and mentally? It is absolutely possible if you work with me. So we finding more clients and communicating your value your pricing model more effectively, is what you are looking for what you want more of what you want to get better at, go ahead and book the Free call. I really hope for your sake that you do. I would love to meet you. I look forward to speaking with you. I’m so grateful. You’re still here with me at the end of this video. And if you have enjoyed this video and got value from it, tell me in the comments below what you’ve liked what you’re going to implement what’s helped you absolutely hit the subscribe button, hit the notifications bell so you’ve been alerted when I next publish the next video in this series of the entrepreneur mindset. So tune in more for those and check out the video on the three motivators for more leads and sales. And I look forward to seeing you next time.

How Do I Get More Clients

In this video, Lia Zalums, mindset performance and leadership coach for ambitious high performing #womenentrepreneurs, business owners, professionals and executives, describes a powerful 3 step Sales formula and the top 3 psychological needs to meet that motivate people to buy.

Learn the 3 big mistakes entrepreneurs make that stops people from buying…and what to do instead. Sales meets Psychology. #self-determination #femalefounders #entrepreneurmindset

How to get clients is a constant mission for entrepreneurs and business owners. How to find the right clients and attract them and serve them is both an art and science.

There are many universal principles in human behavioural psychology and what motivates us to do what we do that influence our sales results.

Are you a #start-up founder or subject matter expert, knowledge worker wondering how and where you find clients?

In this video, Lia Zalums, mindset performance and leadership coach for ambitious high performing #womenentrepreneurs, business owners, professionals and executives, describes a powerful 3 step Sales formula and the top 3 psychological needs to meet that motivate people to buy. Learn exactly how to structure your sales message and attract and influence more of your ideal clients to buy.

Watch until the end of the video because I share a 3 step coaching process to move you from feeling frustrated and stuck, back into step-by-step action that will skyrocket your Sales growth without the frustration of lumpy inconsistent sales, lost time and money chasing shiny objects and not using the right systems and processes in your business! 

Secrets To Genuine Sales Confidence

In this video, Lia Zalums, mindset performance and leadership coach for ambitious high performing #womenentrepreneurs, business owners, professionals and executives, describes a powerful step-by-step Sales development formula and coaching framework to empower smart educated women entrepreneurs and corporate executives to master Sales in their style with clarity, confidence, and powerful impact.

Secrets to Genuine Authentic Self-Confidence in #Sales – Part 5 The #EntrepreneurMindset Series

Are you a #start-up founder or subject matter expert, knowledge worker wondering how to make money in your own business but really don’t want to be THAT sleazy icky sales person?

Will those sales numbers you keep forecasting ever happen for you? What is really stopping those Sales from happening?

In this video, Lia Zalums, mindset performance and leadership coach for ambitious high performing #womenentrepreneurs, business owners, professionals and executives, describes a powerful step-by-step Sales development formula and coaching framework to empower smart educated women entrepreneurs and corporate executives to master Sales in their style with clarity, confidence, and powerful impact.

Do you want to know how to take yourself from Self-doubt to Self-confident in Sales?

Watch until the end of the video because Lia will share how she coaches using a 3 step process to move from feeling frustrated and stuck, to taking step-by-step action in specific areas that will skyrocket your Sales growth without the frustration of lumpy inconsistent sales, lost time and money chasing shiny objects and not using the right systems and processes in your business!

The Top 5 Leadership Skills For 2022.

In this video, Lia Zalums, mindset performance and leadership coach for ambitious high performing #womenentrepreneurs, business owners, professionals and executives, provides the top 5 leadership skills and actionable tips and strategies to empower women entrepreneurs and corporate executives to communicate with clarity, confidence, and powerful impact.

Do you want to know how your leadership impact will increase Sales? Watch until the end of the video because Lia will share how she coaches using a 3 step process to move from feeling frustrated and stuck, to taking step-by-step action in specific areas that will skyrocket your Sales growth without the frustration of lumpy inconsistent sales, lost time and money chasing shiny objects and not using the right systems and processes in your business! 

5 Top #Entrepreneur Mindset Keys for Sales Success - The Entrepreneur Mindset - Part 3

In this video I teach the top 5 mindset skills of the top 5%er entrepreneurs use today, either consciously or unconsciously. And how to do your own #skills gap analysis to see where you are letting yourself down.

You see once we learn how to do something new, kinda like riding a bike – first we have no skill or knowledge how to do it. We might read how to do it, or watch a YouTube video on it, but once we try to do it, we will fall down, maybe graze our elbows or knees, and get frustrated and angry. If we stop because of these feelings we may never come back and try again. If we keep going, we eventually do get moving, nervously and slowly at first, but if we keep at it, we do speed up and start to relax and enjoy the ride. Then we find that we can hop on a bike, any bike, at any time and ride without thinking too much about what we need to do. So it is with #entrepreneurship – except there is usually more at stake – our time, our #money, our reputation, our #status.

What if we fail?
What will others think of me? What will they say about me?

What can we learn from the digital asset world From these seemingly crazy passionate fiercely bullish #crypto, #NFT, #Bitcoin traders, investors and speculators?

Listen in and let me know below what you are passionate about in business? What do you believe is the best way and the fastest way to make money today? Is it Crypto? Bitcoin? Online information products? Online courses? Coaching ? #Digital Marketing? Social Media skills?

Welcome to Lia Zalums

Hello, and welcome to my YouTube channel. 😊 I’m Lia Zalums, I’m the Founder and Director of ZedAxis. I am an executive leadership coach specializing in high ticket sales coaching for high-performing women entrepreneurs, corporate executives with a side-hustle, and online business owners ready to make their first 6 figures online.

I have a background in Biochemistry, a solid high-tech sales career, and today I am a highly sought-after keynote speaker on the topics of Sales, Leadership, and Mental Toughness after completing my MSc in Coaching Psychology in 2016.

For the past 7 years, I’ve been supporting leaders to navigate the complexity and uncertainty of rapidly changing workplaces in the science and technology industries. Leaders and business owners make better decisions faster when they use evidence-based strategies, tools, and frameworks that work best in the current environment.

This YouTube channel will focus on ✔️ Sales, ✔️ Leadership, and ✔️ Entrepreneur Mindset contents that you can apply immediately to improve your Sales and Leadership effectiveness.

My specialty is in helping high-performing female business owners, executive women in career transition, and career women RUNNING a side hustle who want to ACCELERATE their REVENUE GROWTH in less time without stress, frustration, and exhaustion that comes from inconsistent sales, shiny object syndrome, and lack of proven systems.

I do this with my 3-stage system where I help entrepreneurs and executives with the GROUNDWORK, DEVELOPMENT, and SCALING they need in their business so they can do what they love and enjoy a rich abundant lifestyle, acknowledged for making a positive difference to the community they serve and leaving a legacy of impact and income for their children and society.

One powerful system or tool can make such a great impact on your life and your business.

So if you’re interested in implementing my 3-stage system, and you want to grow your business by accelerating your revenue growth, hit the SUBSCRIBE button, turn on NOTIFICATIONS by tapping the BELL 🔔 so that you get alerted when new content is uploaded.

Do you have any questions or suggestions? Is there a specific topic that you want me to talk about? Feel free to suggest and I’d be happy to create a video about it! 😉

SWOT Your Personal Brand

SWOT your Personal Brand Here! How important is it really that I have a clearly defined Personal Brand?

Isn’t that just for the big Influencers and celebrities? Isn’t it enough to have great products that create great results for my clients? Shouldn’t the quality of the results I produce be enough to get the recognition and get me and my business referred and promoted to others?

HOW DO OTHERS SEEM TO EFFORTLESSLY SELF-PROMOTE AND BRAG ABOUT THEIR ACCOMPLISHMENTS AND YET I EXPECTED MY WORK TO SPEAK FOR ITSELF.

A must-watch video for all serious high performing women entrepreneurs wanting to accelerate their sales results, corporate executives passionately changing toxic cultures or gaining momentum in their side-hustle and now aiming for that first $100K year! Learn how to apply the SWOT analysis for a personal brand as part of this video series on The Entrepreneur Mindset.

How to use a SWOT Analysis for Sales Growth - Part 1 The Entrepreneur Mindset

In this video you will learn how to use a SWOT Analysis for Business as part of your Groundwork as a high performing female entrepreneur and business owner working toward your 6 figure online business.

In this video you will learn how to use a #SWOT Analysis for Business as part of your Groundwork as a high performing female #entrepreneur and business owner working toward your 6 figure online business. This is the first step in the 3 stage #Sales Accelerator Formula program for #women entrepreneurs and #corporate #executives with a side-hustle committed to making 6 figures faster and more consistently in their mission driven #business doing what they love and passionate about the impact they want their business to have in the world.

We must start exactly where you are. This is the Groundwork step. We investigate the detail of what is happening on the “dance floor” of your business. We take a walk up to the “balcony” to get a birds-eye view of the whole room. We then integrate both the detail and the overview and find the insights and the best next things to work on to increase your productivity and sales results!

This video gives you the step-by-step process to do your own SWOT Analysis. Comment below – what are you seeing? What are your gaps? What is your SWOT telling you?

Not sure? Maybe seeing a hazy blur? Maybe seeing the same old points each time you sit down to do this? Can’t see the wood for the trees?

This is quite normal for business owners at any stage of business – and sometimes the longer you have been at it the blurrier your vision can get.

If you are committed to making your next $6 figures in your business in the next 12 months then book a free strategy call with me here. In 30 minutes you will get clarity on your next best steps and we will decide if we are a good fit to work together in my Sales Accelerator Formula Program https://calendly.com/zedaxisexecutive…

Top 10 Success Secrets

In this video, Lia shares the Top 10 Success Secrets of the top 5%ers to increase Sales for passionate female entrepreneurs!

Click here for special introductory offer https://health.zedaxis.com.au/top-10-… #Leadership #hightticketsales #salescoaching #highticketcoaching #women #entrepreneurs

When we model those who have gone before us and are growing now in these turbulent times, the fastest way to be seen, heard, chosen more often and see our sales soar is to do what the successful ones do!

Sydney Start-Up Show Ep. 7 - Lia Zalums

Lia Zalums is an Executive Business Advisor and Coach specializing in advancing women and career transition for STEMM executives, emerging leaders, and female founders.

Lia Zalums is an Executive Business Advisor and Coach specialising in advancing women and career transition for STEMM executives, emerging leaders, and female founders. She inspires and facilitates women to put their strengths and Superpowers to work in ways that accelerate their careers and business growth.

Every professional and entrepreneur must communicate a strong clear “why me” story. Too many women stay hidden and tolerate lack-luster, sometimes soul-destroying work when they could be putting their energies into empowered purpose-driven impact doing work that gives them meaning and purpose. Website: www.zedaxis.com.au

The Sydney Start-Up Show is an AI Ventures Livestream/Podcast sharing the stories and wisdom of founders, industry experts, hosted by Callum Bir.

What women must to do lead in male dominated businesses.

In this episode, Lia Zalums and Alexandra Egan share career transitions for STEMM executives, emerging leaders and female founders. 

n this episode, I am joined by Lia Zalums, an executive coach who specialises in advancing women and career transition for STEMM executives emerging leaders and female founders.

Lia has been working with CEOs and leadership teams in Science, Technology, Engineering, Mathematics and Medicine (STEMM) in this episode she shares with us her purpose around STEMM research and in leadership specifically. Even more than that, we talk about common patterns in behaviour, the difference in STEMM culture compare to other cultures and so much more…

The Truth About Career & Job Hunting

It’s no secret that finding a job and leading your career after 45 is getting tougher. Join me for inspiration, tools and strategies to change your career path.

Join my weekly Facebook live videos for career seekers in midlife – after 45 years. It’s no secret that finding a job and leading your career after 45 is getting tougher. Join me for inspiration, tools and strategies to change your career path. Suitable for professionals, entrepreneurs, consultants and business owners

8 Steps To Career Success

In this video, I present the 8 steps and key ingredients for mature experienced professionals and executives to make your next career move your best.

Lia Zalums, CEO, Founder and lead consultant for ZedAxis Leadership Consultancy presents the 8 steps and key ingredients for mature experienced professionals and executives to make your next career move your best. For more information about the Passion, Purpose & Profit Lab please email [email protected] and book your free 30 minute strategy call here https://calendly.com/zedaxisexecutive…

What is your Unique Sales Proposition?

The journey to the top of the mountain can take many routes but they all start with one step. Those who hire a guide who knows the best way up are the ones who get their first and often create success faster.

Leaders, managers, consultants, coaches, entrepreneurs, speakers all face the same 4 core problems. The journey to the top of the mountain can take many routes but they all start with one step. Those who hire a guide who knows the best way up are the ones who get there first and often create success faster. You don’t have to find your own way alone whether its a new job you want or a new client or a new business….Ask for help right here. Download this 8 step Career Guide and let me know where you are at. https://bit.ly/ZedAxisCareerSuccessGu…

3 Steps To Increase Sales

If you are trying to sell anything online or offline, especially high ticket high value products, you must do these 3 things.

If you are trying to sell anything online or offline, especially high ticket high value products, you must do these 3 things. Watch the video and share your headline below and I would love to give you feedback. As an added bonus get your top 10 success secrets of the top 5%ers here for a special introductory price https://go.zedaxis.com.au/top-10-secrets

3 Steps To Lead Your Career Change In 2021

In this video, I share how I use the Mental Toughness model with a 3 step process to move yourself from feeling frustrated and stuck to taking action on your next right thing with compelling confidence.

Are you ready to lead your career change this year? In this video, Lia Zalums, mindset performance and leadership coach for ambitious STEM professionals and executives, provides actionable tips and strategies to empower leaders, professionals, among many others to communicate with clarity, confidence, and powerful impact.
 
Do you want to know how you can measure your leadership impact? Watch until the end of the video because Lia will share how she uses the Mental Toughness Model with a 3 step process to move from feeling frustrated and stuck, to taking action on your next right thing with compelling confidence! 

How Do You Define Yourself?

Do you struggle to get to the point about what you do, who you serve and the vital “so-what” about what you do? In this video, I discuss 3 steps to create your compelling elevator pitch. 

Do you struggle to get to the point about what you do, who you serve and the vital “so-what” about what you do? Can you draw your pitch on the back of a napkin? As #leaders #consultants #entrepreneurs #professionals we must be clear concise and compelling in the how and so-what of what we do.
 
Does your next client or hiring manager care about your Why? Not until they hear how you are different and better than others. Why should they choose you?
 
Download your free 8 step career success guide here https://bit.ly/ZedAxisCareerSuccessGu… and join my facebook group for free support https://www.facebook.com/groups/leadi…

Leading Your Career

Don’t make these 3 mistakes on social media when you are looking for your next job or career change or if you are a consultant or coach looking for your next clients.

Don’t make these 3 mistakes on social media when you are looking for your next job or career change or if you are a consultant or coach looking for your next clients. Bonus: Find out what your core drivers are that influence you career choices. Join me for this 4 part free masterclass series on this link https://www.facebook.com/liazalumszed…
Founder and Director, Lia Zalums - ZedAxis Leadership Consultancy

ZedAxis Founder and Director, Lia Zalums, has a rigorous approach to leadership development and win-win stakeholder outcomes. This comes as a natural consequence of over three decades’ experience in sales and business development in the science and technology sectors.

A published biochemist, she also holds an MSc in Coaching Psychology, and is passionate about helping leaders across all sectors, to navigate the future of work with new strategies, tools and frameworks. 

She draws heavily on her experience and success as a marathon runner and health and wellness coach, to identify and challenge patterns of resistance to forward momentum in the leadership context.

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